There's nothing better than getting birthday wishes when you turn a year older, but this year Gary Hamilton got a few more wishes than he was expecting. Ahead of his birthday, Hamilton's wife Jenn set up posters around New York City, asking Twitter and Instagram users to send him well-wishes.
Jenn is not a user of social media herself, which is probably a part of what made orchestrating this project such a successful surprise. Amazingly, there were a ton of people who were willing to take a moment out of their busy days to send a nice message to Hamiton, who describes that he was "Overwhelmed... but in the most awesome and flattering way" by the gesture.
Stats for Social Birthday Projects
Trending: Older & Warm
Research: 769 clicks in 96 w
Interest: 0.5 minutes
Concept: "birthday Wishes"
Related: 66 examples / 51 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: tweeting bookmarks, realtime hot spot campaigns, and global love declaration projects.
Social Birthday Projects
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