This Packaging Concept is Both Highly Creative and Functional

By: Mishal Omar - Jan 5, 2017
References: packagingoftheworld & retaildesignblog.net
As part of a student project at the University of Central Lancashire, Shohaib Iqbal imagined this bird seed packaging that is both functional and endearing in its design.

Called 'Peckish Bird Seed,' the product comes in a rectangular cardboard box with simple imagery that makes it resemble birds. Each package features a spout that looks like the beak of a small bird, which is functional since it was designed to be used to pour out the seeds that the box contains. The bird seed packaging comes in different colors and can hold up to 30g of product.

This product offers a function that makes it convenient to use while also offering an endearing design that is likely to capture consumer attention.