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The Binggrae Banana Flavored Milk ad campaign portrays a cow eating the fruit that gives the drink its color and taste. It might be an obvious concept, but it is much more creative and fun than depicting a yellow cow, much like the brown cow explanation for chocolate milk.

Conceived and executed by Cheil Worldwide, an ad agency based in Seoul, South Korea, the Binggrae Banana Flavored Milk ad campaign is ridiculously fun. In one print ad, a cow is balancing impossibly on a pyramid of monkeys to reach the bananas hanging in a tree. In the other ad, one monkey is feeding a cow a banana. Art directed by Giho Lee with creative direction by Hui-Kang Yea, the Binggrae Banana Flavored Milk ad campaign features graphic designs from Hee-Chan Yang.