The 'Life Saving Dot' Could Help Improve the Health of Rural Indian Women

By: Rahul Kalvapalle - Apr 8, 2015
References: greysocial.asia & gizmag
Bindis -- decorative red dots worn on the forehead -- are ubiquitous in India, and are widely worn by many Hindu women.Now, India-based Neelvasant Medical Foundation and ad agency Grey Group Singapore have teamed up to come up with the Life Saving Dot, a bindi doped with iodine.

Iodine deficiency can result in a variety of problems including fibrocystic breast disease, breast cancer and birth complications.While many people make up for this deficiency by consuming iodized salt or iodine supplements, this is not an option for many people in the rural hinterlands of the developing world.

The program has been distributing iodine-doped bindis to women in medical camps and rural areas where such nutritional aid is especially urgent. This is a magnificent example of how health outcomes can be improved non-intrusively, using ingenious solutions that people don't find a hassle to implement in their daily lives.