Rockstar

PETA Sends Candy-Craving Troops in Afghanistan bin Laden Bites

By: Marissa Liu - Published:   Updated: Jun 16 2011 • References: petacatalog and blog.peta.org
PETA aren't just pie and paint-throwing, vegan, anti-fur, animal-loving activists-they're also troop supporters. PETA has sent US troops stationed in Afghanistan these custom-made bin Laden bites chocolates.

bin Laden bites chocolates are non-dairy, vegan-friendly confections by Harbor Candy. You too can buy your own bin Laden bites chocolates five ( 2” x 2 1/2”) pieces cost $15. All proceeds will benefit PETA programs-such as their spay-and-neuter clinic.

Implications - References to major news events, popular mass culture movements and motifs within pop culture are excellent ways for products and services to be perceived as current and socially conscious. Businesses that consider elements that consumers can recognize are more easily accepted within society.