Photographer Victoria Crayhon takes advantage of every billboard sign she sees on the road and tries to change and manipulate it to say something completely different.
Not stating anything rude or unsavory, Crayhon prefers to provide commentary on her perspective in order to send a message to the public and get a reaction out of passersby. She then takes a photo of her artwork because she knows that eventually, the sign will be removed or fixed and the only thing left as witness to her creativity will be the photographs.
Many people have become skillful at walking past signs without reading them, but this alternative billboard sign project, entitled ‘Thoughts on Romance on the Road,’ will spark interest in public signage.
Stats for Cheeky Billboard Changes
Trending: Older & Mild
Research: 2,407 clicks in 156 w
Interest: 2.2 minutes
Concept: Billboard Sign
Related: 78 examples / 60 photos
Segment: Neutral, 12-55
Comparison Set: 29 similar articles, including: street sign graffiti, humorous traffic signs, and wacky street warnings.
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