Bikini Village is Embracing a New Logo and Store Concept
Laura McQuarrie — April 7, 2016 — Business
References: bikinivillage & marketingmag
Few changes have been made to the Bikini Village brand since it was launched in 1978. In order to keep up with the times, the swimwear retailer began an ecommerce website at the end of last year and is now embracing a fresh new identity, complete with an all-new logo and store concept.
Bikini Village's new image is toned down and lets its colorful attitude and merchandise speak for itself. The new golden logo is minimal, yet evocative of the sun, beach and tans. Since swimwear can often be intimidating to browse for and buy, the new store design aims to create a comfortable shopping atmosphere.
The first redesigned Bikini Village concept store will coincide with the reopening of the CF Galeries d’Anjou store in Montreal, targeting a broad demographic of female consumers.
Bikini Village's new image is toned down and lets its colorful attitude and merchandise speak for itself. The new golden logo is minimal, yet evocative of the sun, beach and tans. Since swimwear can often be intimidating to browse for and buy, the new store design aims to create a comfortable shopping atmosphere.
The first redesigned Bikini Village concept store will coincide with the reopening of the CF Galeries d’Anjou store in Montreal, targeting a broad demographic of female consumers.
Trend Themes
1. Ecommerce Expansion in Retail - Bikini Village's expansion into ecommerce allows for a wider consumer reach and opens doors for other retail industries looking to tap into the online market.
2. Minimalist Branding Designs - Bikini Village's rebranding highlights the trend towards cleaner, simpler branding designs, creating an opportunity for graphic designers and branding agencies to tap into this market.
3. Enhanced Store Experiences - The new store design of Bikini Village aims to create a more comfortable shopping atmosphere, leading to opportunities in enhancing in-store experiences for customers in other retail industries.
Industry Implications
1. Retail - The rebranding and store concept changes of Bikini Village show potential for growth and innovation in the retail industry, creating opportunities for established and startup firms alike.
2. Graphic Design - The minimalist branding designs of Bikini Village's new logo create opportunities for graphic designers to showcase their skills in developing branding styles that are clean and visually appealing.
3. Customer Experience Management - Bikini Village's new store concept highlights the importance of enhancing in-store experiences, creating opportunities for customer experience management firms to help other retailers achieve maximum customer satisfaction.
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