Bikini Driving School

By: Terry Knealing - Published:   Updated: Mar 24 2011 • References: lifeontop & lifeontop
Bikini Driving School has set out to change the way cars are reviewed by adding super hot chicks to the mix. See for yourself, the first episode stars a BMW M5 and an almost naked model Teresa Noreen. Teresa shows us her driving prowess and then finishes up by washing the car because they're both “oh so dirty.” Stats for Making Auto Reviews Sexy Trending: Older & Buzzing
Traction: 7,319 clicks in 334 w
Interest: > 3 minutes
Concept: Making Auto Reviews Sexy
Related: 49 examples / 38 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: power tool rebranding, swimming dog photography, and pink-haired eyewear campaigns.