Bikini Driving School

By: Terry Knealing - Published: Apr 19, 2008   Updated: Mar 24 2011 • References: lifeontop & lifeontop
Bikini Driving School has set out to change the way cars are reviewed by adding super hot chicks to the mix. See for yourself, the first episode stars a BMW M5 and an almost naked model Teresa Noreen. Teresa shows us her driving prowess and then finishes up by washing the car because they're both “oh so dirty.”

Implications - Ad campaigns have frequently used beautiful models and sexually charged themes to attract viewer eyeballs and inspire controversy. This marketing concept has translated into real-life business ventures, such as this Bikini Driving School, which pairs hot women with masculine pursuits such as driving to generate buzz and incentivize external promotion. Stats for Making Auto Reviews Sexy Trending: Older & Buzzing
Research: 7,407 clicks in 422 w
Interest: > 3 minutes
Concept: Making Auto Reviews Sexy
Related: 55 examples / 42 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: interactive motion installations, automated indoor garden kits, and scientific research apps.