Bikini Driving School has set out to change the way cars are reviewed by adding super hot chicks to the mix. See for yourself, the first episode stars a BMW M5 and an almost naked model Teresa Noreen. Teresa shows us her driving prowess and then finishes up by washing the car because they're both â€œoh so dirty.â€
Implications - Ad campaigns have frequently used beautiful models and sexually charged themes to attract viewer eyeballs and inspire controversy. This marketing concept has translated into real-life business ventures, such as this Bikini Driving School, which pairs hot women with masculine pursuits such as driving to generate buzz and incentivize external promotion.
Making Auto Reviews Sexy
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