Olympic Fever Sparks Creativity
Chinese Cyclist Promotes Games
The 29th Olympic Games will officially open at 8:08 on 08/08/08, when the country, with a biggest population of the world, welcomes the most important sporting and cultural event for the first time.
Implications - The cultural and global significance of the Olympic Games is not lost on companies that use this time of year to capitalize on a large, enthusiastic audience. In this time, the rise of patriotism as well as global unity has coincided with the release of countless consumer goods that reflect both of these ideals. These include team clothing, flag art and art in motion.