The Bike-In-Theater Celebrates Biking and Summer in NYC

By: Emily Evans - Published: • References: vimeo & psfk
There is no better way to indulge in cinema while enjoying the summer weather than with the Bike-In-Theater. Those hundreds of people lucky enough to participate in this special summer event in NYC surely were not disappointed.

As oppose to traditional drive-in movie theaters, the Bike-In-Theater favors environmental awareness and celebrates the outdoors. The event was organized and publicized by marketing agency Manifold, who paired up with the local food blog 'Forking Tasty.'

The free event welcomed hundreds of NYC residents who enjoyed the opportunity to sit outside and enjoy a summer's evening. The Bike-In-Theater is a creative idea that hopefully becomes more popular over the summer months, as it's a great green alternative to traditional drive-in movie theaters. Stats for Two-Wheeled Drive Ins Trending: Older & Chilly
Traction: 360 clicks in 184 w
Interest: 2 minutes
Concept: Bike In Theater
Related: 57 examples / 44 photos
Segment: Neutral, 12-55+
Comparison Set: 21 similar articles, including: squashed golf ball galleries, unbelievable stop-motion ads, and retail reinventions.