The Bike Fixtation kiosk is a brilliant idea because it puts the power of repairing the means of transportation into the hands of the causal rider. This initiative signals a remarkable step forward for a city that has already been leading the way for urban bike culture.
Implications - Youth consumers, more so than any other demographic, are informed by the values of the green revolution. These consumers prize efficient design and waste reduction. Companies looking to court these consumers should create campaigns that highlight their initiatives to reduce carbon emissions.