'Bike by Me' lets you specifically choose the colors of the frame, seat, grip, chain, tire and rim. Mix and match all sorts of rainbow-like colors to create a fun-looking bicycle. Ride around in your own creation and have all the hipsters green with envy.
Implications - Ever since the recent economic recession more and more consumers have been left feeling helpless and without a strong grasp of control on their own lives. Businesses can provide relief to this issue through the promotion of DIY products that will likely offer a sense of empowerment to clients.