'Bike by Me' Lets You Design Your Own Bikes
'Bike by Me' lets you specifically choose the colors of the frame, seat, grip, chain, tire and rim. Mix and match all sorts of rainbow-like colors to create a fun-looking bicycle. Ride around in your own creation and have all the hipsters green with envy.
Implications - Ever since the recent economic recession more and more consumers have been left feeling helpless and without a strong grasp of control on their own lives. Businesses can provide relief to this issue through the promotion of DIY products that will likely offer a sense of empowerment to clients.