Big Shadow Project

By: Alex Covert - Published:   Updated: Apr 6 2011 • References: bigshadow.jp & pingmag.jp
As part of the campaign for Microsoft's Blue Dragon (an xbox 360 role-playing video game), a giant projection of pedestrian shadows was displayed on the side of a downtown building. The shadows were resized and morphed, giving viewers a sweet cityscape show. Visitors to the site could even interact and watch the results via a livefeed. Stats for Amplified Pedestrian Shadows Trending: Older & Warm
Traction: 4,460 clicks in 372 w
Interest: > 3 minutes
Concept: Amplified Pedestrian Shadows
Related: 73 examples / 56 photos
Segment: Neutral, 18-35
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