I’m not a big fan of the new hip-hop wave, as I love the classic stuff from the 80s. However, I was curious about this new phenomenon so I watched this new video by Big Sean for his single “Getcha Some” off his upcoming album release, Finally Famous.
I may not be a big fan of his rhymes, but the video struck me: it’s a free advertisment to BAPE and Billionaire Boys Club products. Big Sean wears BAPE-branded t-shirts throughout the video and a BAPE jacket.
The video was even shot in a BAPE store, with BAPE shoes in the background. The only brand with occasional appearances is New Era (as seen on his cap).
A Bathing Ape was founded in 1993 by Tomoaki “Nigo” Nagao and it’s one of the coolest brands on Earth but for my taste, this is not only a music video, it’s a BAPE commercial with bad over-branding.
Musical Branding Overload
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