Apprentice

Big Sean's Tunes are a Big BAPE Advertisement

By: Urban Delice - Published: • References: us.bape & hypebeast
I’m not a big fan of the new hip-hop wave, as I love the classic stuff from the 80s. However, I was curious about this new phenomenon so I watched this new video by Big Sean for his single “Getcha Some” off his upcoming album release, Finally Famous.

I may not be a big fan of his rhymes, but the video struck me: it’s a free advertisment to BAPE and Billionaire Boys Club products. Big Sean wears BAPE-branded t-shirts throughout the video and a BAPE jacket.

The video was even shot in a BAPE store, with BAPE shoes in the background. The only brand with occasional appearances is New Era (as seen on his cap).

A Bathing Ape was founded in 1993 by Tomoaki “Nigo” Nagao and it’s one of the coolest brands on Earth but for my taste, this is not only a music video, it’s a BAPE commercial with bad over-branding. Stats for Musical Branding Overload Trending: Older & Average
Traction: 2,896 clicks in 278 w
Interest: > 3 minutes
Concept: Musical Branding Overload
Related: 47 examples / 36 photos
Segment: Males, 12-35
Comparison Set: 17 similar articles, including: 63 crazy music videos, monstrous zip-up hoodies, and maturing muppets.