Laphroaig is Projecting 'Big Opinions' from Twitter onto a Distillery

By: Laura McQuarrie - Sep 10, 2016
References: scotchwhisky & scotchwhisky
Laphroaig is a single malt peated whisky from Islay that describes itself as "The most richly flavoured scotch whisky in the world"—now, the brand is inviting people on Twitter to share similar 'Big Opinions' as part of the #OpinionsWelcome campaign.

Over the course of five days in October, the campaign will involve displaying real-time tweets on feelings about the whisky, which will be projected onto the walls of Laphroaig’s Warehouse No 1. The tweets will be personally selected by Laphroaig distillery manager John Campbell and included Twitter users will receive a photo of their opinion being displayed on the walls of the 200-year-old distillery's wall.

For interested fans, the revealing of the tweets can also be watched through a live broadcast.