The folks at Bob’s--a Brazilian burger chain--have cooked something up called the Big Bob burger and it’s fit for Jesus Christ himself. The wall-sized ad shows the ‘Big Bob’ burger in the outstretched hand of Rio de Janeiro’s iconic ‘Christ the Redeemer’ mountaintop statue. The ad is accompanied by a slogan that roughly translates into "Brazilian as you like."
In a country where about 91% of the population identify themselves as Christians, these burger-peddling, cartoon images of Jesus could be successful or monumentally catastrophic. Hopefully there will be a lot of Big Bob burger-eating and not a lot of rioting in Rio.
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