Norwegian alpine ski champion Askel Lund Svindal has joined the Oakley team who have created a video where he talks about what it is like to be constantly exploring the limites between maximum speed and disaster. Askel is one of those lucky people who gets to ski year round, literally chasing snow all over the world.
Askel is a four-time World Champion, an Olympic gold medalist, two-time overall World Cup Champion and recently won the Downhill Super-G title at Lake Louise World Cup. Svindal is not only a savvy skier. He knows what he’s talking about when it comes to business, marketing, product and sponsorships. Askel Lund Svindal goes 'Beyond Reason'
Unpublished - Did not make the cut
Oakley's Beyond Reason Campaign
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Exploring the Limits Between Maximum Speed and Disaster
Published: Nov 28, 2012 • References: oak.ly