Eco-Friendly 'Beyond Her' Creates Earthy and Bright Serviettes
At 20 by 20 inches, Beyond Her's napkins are the perfect accessory to that messy spaghetti and meatballs meal. The water-based ink makes the fabric pliable and soft, which the creator says "gets softer and dearer with time."
Implications - With issues of global warming and general concerns about the environment, products that have the larger social good in mind are appealing to many consumers. Companies should consider how to provide a product that considers a certain social issue in order to allure socially-conscious buyers.