Not only is Beyonce crazy, crazy in love, she is also crazy, crazy about Nintendo’s Super Mario. Beyonce has signed up as the spokesperson for Nintendo’s new game, Rhythm Heaven, due for release on April 5.
Beyonce will also appear in television commercials, printed ads and on the world wide web.
Implications - Companies have used celebrity endorsement as a strategy for decades; however, this tactic may be more effective now than ever. Social media has allowed consumers to interact with celebrities, creating personal relationships that strengthen consumer-celebrity adoration. Thus, now is a better time than ever for a company to capitalize on a person's positive association and status as a pop icon.
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