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Relaxed Celebrity Spreads

Beyonce Gets a Little R&R in the Essence July 2011 Issue

— June 10, 2011 — Pop Culture
The Essence July 2011 issue features Beyonce Knowles’ editorial, “Eat, Play, Love," inspired by Eat, Pray, Love starring Julia Roberts, that focuses on Beyonce’s newfound leisure.  While the piece covers her new album, Beyonce also explains how she is in dire need of a vacation. Everyone knows that the songstress, actress, songwriter and wife has a tendency of pushing herself to the limit, so she has decided to address the fact that she is embracing the idea of relaxation. Beyonce also wrote her own editorial for this piece.
 
This photo shoot in the Essence July 2011 issue is especially unique due to the fact that Beyonce has worked hard to keep her personal life personal, and she has opened up, giving her fans a glimpse of what she deals with on the inside.
Trend Themes
1. Relaxation Lifestyle - Opportunities for businesses to offer products and services designed to help individuals relax and embrace leisure time.
2. Personal Branding - Companies can focus on fostering human connections with their audience by promoting personal stories of celebrities or public figures.
3. Celebrity Endorsements - Businesses can leverage celebrities and public figures' endorsement to help promote their brands and products to target audiences.
Industry Implications
1. Health and Wellness - The health and wellness industry can promote relaxation as a lifestyle and offer products and services that cater to that need.
2. Public Relations - PR firms can focus on personal branding by highlighting the stories of celebrities or public figures to increase their clients' exposure and build brand recognition.
3. Marketing and Advertising - Marketing and advertising firms can work with celebrities and public figures to promote brands and products, leveraging their endorsements and personal stories to reach target audiences.
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