Perrier Flavor Studios Aims to Engage All of the Five Senses
Laura McQuarrie — July 14, 2017 — Marketing
References: eventmagazine
While most beverage pop-ups put a premium on spotlighting the taste of a product, the Perrier Flavor Studios pop-up in New York City aims to engage all of a visitor's five senses.
The limited-time pop-up boasts a mocktail bar, live music, an interactive art stations and even a ball pit to dive into. In partnership with artist AKACorleone, Perrier is giving fans the chance to print pieces of custom art straight onto tote bags. At the pop-up, those in attendance are invited to sample the newest sparkling water flavors from Perrier, including Perrier Strawberry and Perrier Watermelon.
Multi-sensory pop-ups have become staples for brands across multiple industries that are interested in captivating a consumer's senses and creating long-lasting memories via scent, sight, touch, sound and taste.
The limited-time pop-up boasts a mocktail bar, live music, an interactive art stations and even a ball pit to dive into. In partnership with artist AKACorleone, Perrier is giving fans the chance to print pieces of custom art straight onto tote bags. At the pop-up, those in attendance are invited to sample the newest sparkling water flavors from Perrier, including Perrier Strawberry and Perrier Watermelon.
Multi-sensory pop-ups have become staples for brands across multiple industries that are interested in captivating a consumer's senses and creating long-lasting memories via scent, sight, touch, sound and taste.
Trend Themes
1. Multi-sensory Pop-ups - Expect to see more brands using multi-sensory experiences to captivate and create memorable experiences for consumers.
2. Interactive Art Stations - The use of interactive art stations is a growing trend within pop-ups, providing consumers with unique experiences and the opportunity to create custom pieces of art.
3. Custom Beverage Experiences - With the rise of multi-sensory pop-up experiences, there is a growing opportunity for beverage brands to create custom beverage experiences that engage all five senses.
Industry Implications
1. Food and Beverage - Food and beverage brands can capitalize on the trend of multi-sensory pop-up experiences to create immersive and engaging experiences for consumers.
2. Art and Design - The use of interactive art stations within pop-ups presents an opportunity for artists and designers to showcase their work and engage with consumers in a unique way.
3. Events and Marketing - The rise of multi-sensory pop-up experiences presents opportunities for event planners and marketers to create memorable and engaging experiences for clients and their audiences.
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