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The 'Better by Bike' Posters Encourage You to Ride to Work

By: Misel Saban - Published: May 29, 2014 • References: lacomunidad and fubiz.net
To reduce unnecessary pollution, the city of Buenos Aires commissioned the creation of these colorful 'Better by Bike' posters to encourage drivers that it is better for their health and their city if they rode their bike.

To entice the citizens of Buenos Aires to ride their bikes more frequently, the 'Better by Bike' campaign chose to focus on the various benefits daily bike riding has on your overall physical health. Each cartoon poster features a fun colored body part that bike riding helps improve the function of. Inside that specific body part is a drawing of a bicycle wheel to remind you that hoping on a bicycle every day is great for your body. These posters highlight that bike riding improves your mind, heart, stomach, lungs and legs.