To ensure nothing slides out, it ha a zip closure and an interior pocket to hold your mini gadgets like USBs. It comes in Red, Gold, Black Patent and Silver. $35 is an ultra-low price considering the high profile brand!
Implications - Along with the purchase of expensive products, particularly technology, there exists an undeniable opportunity for companies to up-sell to consumers. Companies who create products that accompany their existing commodities, or perhaps act as protective devices for consumer purchases, will continue to appeal to a broad customer base.