Rockstar

Broken Decks by Beto Janz is an Inventive Marketing Ploy

By: Armida Ascano - Published: Oct 29, 2010 • References: designyoutrust and neatorama
Not only is Beto Janz an impeccably skilled designer, he is an outrageously imaginative marketing man as well. Beto Janz has created the ultimate grass roots initiative for the Ultra Skate Store in Brazil, using broken skate decks as a medium for twisted business cards.

Beto Janz is taking broken skate decks and carving them into skull shapes, making for a macabre marketing tool that is fascinating and informative. As the cherry on a deliciously well-executed sundae, Beto Janz completes each broken deck with information about the store.