Broken Decks by Beto Janz is an Inventive Marketing Ploy

By: Armida Ascano - Published: Oct 29, 2010 • References: designyoutrust & neatorama
Not only is Beto Janz an impeccably skilled designer, he is an outrageously imaginative marketing man as well. Beto Janz has created the ultimate grass roots initiative for the Ultra Skate Store in Brazil, using broken skate decks as a medium for twisted business cards.

Beto Janz is taking broken skate decks and carving them into skull shapes, making for a macabre marketing tool that is fascinating and informative. As the cherry on a deliciously well-executed sundae, Beto Janz completes each broken deck with information about the store. Stats for Upcycled Skateboard Skulls Trending: Older & Mild
Research: 8,001 clicks in 290 w
Interest: 4 minutes
Concept: Beto Janz
Related: 79 examples / 61 photos
Segment: Males, 12-35
Comparison Set: 29 similar articles, including: motorized skateboards, cycling fashion shows, and gamer skate shoes.