As many people get older they tend to slow down and may begin to suffer from declining health. These Bethanie Group 'Stay Young' ads recognize this natural direction of life, but offer a way to become the senior citizen who retains his youth.
The product that the Brand Agency of Perth, Australia, is selling is retirement villages, and the prints have been designed to appeal to the elderly who are young at heart. Instead of offering the simple albeit important promise of a comfortable place to inhabit, this campaign states that these communities are "Where you go to live."
Four separate advertisements use grapes, balloons, tires and flowers as symbols of the symptoms of aging. These Bethanie Group 'Stay Young' ads have, however, pictured one of each element looking as fresh as the day it came to be.
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