As many people get older they tend to slow down and may begin to suffer from declining health. These Bethanie Group 'Stay Young' ads recognize this natural direction of life, but offer a way to become the senior citizen who retains his youth.
The product that the Brand Agency of Perth, Australia, is selling is retirement villages, and the prints have been designed to appeal to the elderly who are young at heart. Instead of offering the simple albeit important promise of a comfortable place to inhabit, this campaign states that these communities are "Where you go to live."
Four separate advertisements use grapes, balloons, tires and flowers as symbols of the symptoms of aging. These Bethanie Group 'Stay Young' ads have, however, pictured one of each element looking as fresh as the day it came to be.
Stats for Perfectly Ripened Prints
Trending: Older & Mild
Research: 1,923 clicks in 255 w
Interest: 4 minutes
Concept: Bethanie Group Stay Young Ads
Related: 55 examples / 42 photos
Segment: Females, 18-55
Comparison Set: 20 similar articles, including: embellished basic furnishings, clock-clutching creature campaigns, and ice block bikini tops.
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