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Jeremy GutscheJeremy Gutsche
On: Dec 29, 05
1,615 Trends
2,245 Comments

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Best Rejected Advertising: Book & Website Edit



Best Rejected Advertising: Book & Website
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Shock yourself, get ideas, or see what you missed.  Depending on your interest, you’ll find this site and book entertaining.

“These examples from the forthcoming book, Best Rejected Advertising Volume Three, are print ads, TV and radio commercials that prompted consumer complaints.
All campaigns are published alongside the rulings or adjudications from national advertising standard authorities or comparable self-regulating organizations.
By presenting the material from European and Overseas countries we hope to offer a view of the process of self-regulation practiced by national Advertising Standard Authorities in each country, as well as of national standards of “taste & decency” in those countries.”

“Admen have found a way to hit back at clients who turn down great ideas.”
The Times, UK
“Great advertisements that never saw the light of the day.”
The Independent, UK

“The most fascinating thing about a new book on great ads that never saw the light of the day - Best Rejected Advertising – is the reason given in each case of rejection. Some of them offer adsorbing insights into the vagaries of clients.”

“Reading this book reminds you once again of an ancient truism. With many of the great advertising success stories the client never bother testing the work. Meanwhile, the work that has us falling off our chairs in amazement at its ineptitude has, invariably, been tested to within an inch of its life.”
Campaign, UK

“Rejected is therefore an interesting book for all who walk the streets with their eyes open. They now know what they are missing – and why.”
NCR Handelsblad, Holland

References: bestrejectedadvertising_, news.agendainc

1 Comment: on Best Rejected Advertising: Book & Website








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http://www.bestrejectedadvertising.com/ en este sitio web oferta el libro Armas de Distraccion Masiva!,espero el dato sea util para estudiantes de Marketing o publicidad

By: eugene on Sep 21, 07   1 Trends   114 Comments

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