This App Uses Google Data to Find the Best Halloween Costumes

By: Charlotte Joyce Kidd - Oct 21, 2015
References: frightgeist.withgoogle
Google has released its own app to help spooksters everywhere find the best Halloween costumes.

Google's 'Frightgeist' uses the power of Google Trends to identify the most popular Halloween costumes in any geographical area. Based on what costumes people are searching, Google ranks the top costumes nationally and locally for each user. For example, the current top five best Halloween costumes nationally are Harley Quinn, Star Wars characters, superheroes, pirates and Batman.

Users who already have a costume in mind can also input their idea and have it analyzed using Google's search data. Frightgeist tells Halloween costume searchers the national rank of their costume and how likely they are to see another person dressed the same on Halloween night. Finally, the Google app lets users pull up a random Halloween costume in case they're out of ideas.

This year, with the power of big data behind them, revelers everywhere will be wearing their best Halloween costumes ever.