Bess Spring 2010 Line is a Modern Take On Indigenous Style
Paul Maffi photographed the Bess Spring 2010 lookbook, which was styled by Jason Farrer and features models Allen Roth and Nicolas Arakawa. Check out a preview of the collection above.
Implications - Due to the recent recession, consumers are limited in traveling abroad; however, they still seek foreign fashions that are culturally specific to express their individuality and love for travel. Companies eager to supply this fashion-conscious demographic can incorporate cultural elements into their product designs.