The Alchemist Atelier Enables Consumers to Create Bespoke Perfumes
Laura McQuarrie — July 17, 2019 — Art & Design
References: thealchemistatelier & premiumbeautynews
At home with the help of an app, or at the first Paris-based Alchemist Atelier store, consumers can now create their very own bespoke fragrances with ease. Alchemist Atelier passionately believes that "anyone, anywhere can create a fragrance as unique as they are" thanks to expert perfumers who have unlocked the mysteries of scent creation.
While it might seem intimidating to create perfume from scratch, Alchemist Atelier's scents are organized into Bases that are further sorted by olfactory families like citrus, aromatic and woody, as well as Accords and top, middle and bottom notes.
Although consumers who make the most of Alchemist Atelier's app for at-home perfume creation will be making the most of their eyes for scent creation, those who visit the store or attend an on-site workshop have the potential to be guided by their nose.
While it might seem intimidating to create perfume from scratch, Alchemist Atelier's scents are organized into Bases that are further sorted by olfactory families like citrus, aromatic and woody, as well as Accords and top, middle and bottom notes.
Although consumers who make the most of Alchemist Atelier's app for at-home perfume creation will be making the most of their eyes for scent creation, those who visit the store or attend an on-site workshop have the potential to be guided by their nose.
Trend Themes
1. Ultra-personalized Perfumes - Consumers can now create their very own bespoke fragrances with ease at home or at Alchemist Atelier stores.
2. Scent Creation - Alchemist Atelier's app and workshops provide a guided experience for consumers to learn the art of scent creation.
3. Olfactory Families - Alchemist Atelier's scents are organized into Bases and olfactory families, offering consumers the opportunity to explore diverse fragrance combinations.
Industry Implications
1. Beauty and Personal Care - The ultra-personalized perfume trend opens up opportunities for innovation in the beauty and personal care industry, allowing for customization of fragrances.
2. Retail - Alchemist Atelier's stores and workshops create disruptive innovation opportunities in the retail industry by offering unique and immersive fragrance experiences to consumers.
3. App Development - The Alchemist Atelier app presents an opportunity for disruptive innovation in the app development industry, providing a user-friendly platform for creating personalized fragrances.
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