The Formula One boss Bernie Ecclestone has used his injured face as a part of an advertisement campaign for watchmaker Hublot, that carries a tag line “See what people will do for a Hublot."

Mr. Ecclestone was attacked by four muggers outside his office in London and stole an expensive watch from him. According to Bernie Ecclestone, he suggested that the F1’s official watchmaker Hublot feature his injured face for the campaign to make it more appealing.