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Racing Pedigree Engines

The W12 Bentley Engine Will Rev Up New Volkswagen Car Models

— March 24, 2014 — Autos
Get ready to feel the power of the notorious Bentley engine in new Volkswagen cars by the end of this year.

The Britain-based luxury car maker Bentley Motors will produce 9,000 W12 engines for its parent company Volkswagen, giving it the edge of a racing pedigree Bentley engine.

This recent new endeavor will reinforce Bentley Motors as the world’s largest producer of 12 cylinder engines and have the car-maker company exporting engines for the first time in its history.

“This is an important step, not just for Bentley but also for the UK manufacturing sector. This W12 Centre of Excellence is recognition of the long-standing engine manufacturing expertise we have that has resulted in performance improvements across the model ranges over recent years," says Wolfgang Schreiber, chairman and chief executive of Bentley Motors.
Trend Themes
1. Luxury Car Racing Engines - Luxury car brands may create new engines for their own or parent companies, thus increasing their brand value, and expanding production capabilities.
2. Cross-industry Innovation - Collaborations between luxury car makers and corporations in other industries may lead to the creation of high-performance engines for a variety of uses beyond automotive and aerospace industries.
3. Expanding Manufacturing Capabilities - Luxury car makers may produce engines for export, which could lead to new opportunities for partnerships and production expansions into new countries and markets.
Industry Implications
1. Luxury Automotive - Luxury car manufacturers may increase their revenue and potential partnerships by producing high-performance engines for their own or parent companies.
2. Aerospace - Aerospace companies may work with luxury car brands to create high-performance engines for their aircrafts and spacecrafts, which could lead to new innovations in the aerospace industry.
3. Manufacturing - Manufacturing companies may expand their capabilities through partnerships with luxury car makers, giving them access to new high-performance engine technologies and expertise.
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