The Benja Harney for Adidas Originals Video is Cool

By: Jennifer Gosnell - Published: Jun 5, 2012 • References: youtube & oystermag
The Benja Harney for Adidas originals clip is a fascinating view into the world of paper crafting. That an athletic company such as Adidas would be using a paper engineer like Benja Harney is not an immediate connection; however, many athletic companies and specialized product corporations are definitely going out of the way to incorporate entirely different fields into designs and corporate visions.

To get a different perspective from another field of study or area of expertise is crucial to innovation within a corporation. In this case, by branching out and having a paper designer design some shoe mock-ups, Adidas is seeing another style or idea it can incorporate into its actual shoe designs to stay cutting-edge. Stats for Paper-Crafted Shoes Trending: Older & Mild
Research: 858 clicks in 207 w
Interest: > 3 minutes
Concept: Benja Harney For Adidas
Related: 68 examples / 52 photos
Segment: Neutral, 12-55
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