The Benja Harney for Adidas originals clip is a fascinating view into the world of paper crafting. That an athletic company such as Adidas would be using a paper engineer like Benja Harney is not an immediate connection; however, many athletic companies and specialized product corporations are definitely going out of the way to incorporate entirely different fields into designs and corporate visions.
To get a different perspective from another field of study or area of expertise is crucial to innovation within a corporation. In this case, by branching out and having a paper designer design some shoe mock-ups, Adidas is seeing another style or idea it can incorporate into its actual shoe designs to stay cutting-edge.
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