Crest's Back-to-School Ad Touts the Benefits of Oral Care

By: Katherine Pendrill - Aug 9, 2016
References: & adage
Procter & Gamble Co. recently debuted a new ad for Crest toothpaste that touts the benefits of oral care. While toothpaste is not the first thing that comes to mind when parents think of back-to-school products, this campaign demonstrates how caring for one's teeth can be linked to academic performance.

The new Crest ad involves a man dressed as Shakespeare sitting at a desk discussing a student that is missing a lively classroom discussion about Hamlet due to tooth pain. The Shakespeare-look-a-like then spouts a series of hashtags that extol the importance of oral care in helping students achieve academic success. As the ad plainly states at the end: "Kids with poor oral health are 3x more likely to miss school."

The ad clearly demonstrates how brands that are not traditionally associated with the back-to-school season can remind families about the important role such products play in the life of a student.