KPN Lets Apple Users Upgrade Pockets to Accommodate Bending iPhones

By: Laura McQuarrie - Sep 29, 2014
References: kpn & designtaxi
In order to help Apple customers resolve their bending iPhone issues, Dutch Telecom company KPN set up a humorous stunt that would help them scale up their pockets. One of the issues reported with the release of the iPhone 6 Plus was that some consumers found that the oversized phone was prone to bending when placed in a pocket. In order to remedy this, KPN set up a booth where people could upgrade a pair of pants to 'Pocket Plus,' which provides more room for a smartphone.

Since there isn't much that KPN can do about the phones, this is a clever way for it to provide a solution to its customers that's also pretty humorous.