Potential

Ben Huggins' Furniture Snaps Together Simply

By: Alexandru Mares - Published: Aug 25, 2009   Updated: Aug 9 2011 • References: newbritishdesign
Ben Huggins' coffee table project is just a simple mathematical endeavor. Made up of four geometrical components, this coffee table can be put together with no screws or fixings to form a solid and striking piece in your living room.

The design is so smart that even a child is able to assemble it. Ben Huggins' coffee table is made of black laminated plywood and is available for £199 at New British Design.

Implications - Convenience is a quality to which many of today's consumers are attracted to instantly. Businesses that offer products equipped with an easy setup will likely attract a large audience. Consumers will invest in those products that do not require large amounts of their time.