Ben Goossens is a former advertising art director and an extreme surrealist photographer. His acquired skill with photo editing has given him the ability to add fantastical elements to real photos that he takes himself.

Armed with a massive imagination, Ben Goossens creates inventive works that spark curiosity. His portfolio ranges from portraiture to product shots to the peculiar and breathtaking photographs featured here.

Implications - Dream ads are compelling to consumers because they stand out from the pack. By considering experiences that are detached for the quotidian, companies can leverage an opportunity for a deeper connection with their customers. Companies might also use futuristic ads to serve the same purpose.