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Bell Canada has tried its hand at Telus-style marketing, but failed miserably. Using a beaver (our national animal), Bell tried to mimic the infectiously cute ads Telus has gained notoriety for. The two cable and internet providers may be competitors when it comes to service, but when it comes to ads, Telus still reigns. Though everyone adores the Telus commercials and associate the company with its incredible ads, they’re still not convinced to utilize the company’s services. A posting on AdFreak.com noted: “Canadian ISP Telus has a hit TV commercial on its hands. Trouble is, it’s prompting people to go out and buy toy hippopotamuses, not the company’s Internet services. It’s the song in the ad that has viewers enthralled: a 1950s Gayla Peevey tune called ‘I Want a Hippopotamus for Christmas.’ Not everyone wants a hippo, the commercial says. Some people want broadband. No, actually they want hippos. Toy hippos—plush, plastic, it doesn’t matter—have been selling like crazy in Calgary. ‘For whatever reason their kids are drawn to this hippo and this song,’ says one owner of a toy store. ‘[Telus has] done animal commercials forever. I’ve never seen anything like this.’ Bell, on the other hand, was more successful. Filed In: |







