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Vuvuzela Remote Controls

The 'beIN SPORTS' Game Changer Switches the Channel to Soccer

— March 25, 2014 — Lifestyle
The beIN SPORTS Vuvuzela will adjust any TV to its soccer channel with one swift blow. While this is bad news for girlfriends and non-soccer fans alike, everyone else should be thrilled.

This hilarious ad/publicity stunt is a stroke of genius, as it incorporates the popular instrument in a way that even people who aren't completely into soccer will be impressed with. This was done to advertise beIN SPORTS network moving to the United States, where soccer is popular but not the main attraction. This network has to compete with the likes of football and hockey, so having a vuvuzela that quickly changes the channel definitely helps to garner much-needed attention, and keep the TV where it should be.
Trend Themes
1. Interactive Advertising - Using humor to create product ads that can impact on potential buyers lifestyle impressively.
2. Sports Channel Attractions - Offering a personalized level of TV watching experiences for sports fans will ensure great success for the sports industry.
3. Noise-based Switching - Developing sound-activated controlling mechanisms that eliminate the need for remote controls and provide a sense of novelty and excitement for users.
Industry Implications
1. Sports Broadcasting - Incorporating innovative ideas and technologies in broadcasting new and exciting experiences for sports fans.
2. Online Streaming Services - Developing an integrated platform for online streaming services that would enable fast and effortless switching between channels could revolutionize the television industry.
3. Consumer Electronics - Providing creative and innovative solutions for controlling televisions and other electronic gadgets through sound activations.
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