Gruesome Shockvertising Over Advertising Budget Cuts

By: Katie Cordrey - Published: • References: adsoftheworld &
Milc, Siena has beheaded Santa in its latest graphic metaphor for how advertising budget cuts impact people that specialize in creative communication.

The shockvertising captions read, “Creativity is that extra bit of magic that can turn communication into a dream.And there is no crisis that can justify the killing of a dream,” and “To cut your communication budget means to cut your own future.”

Advertising Agency: Milc, Siena, Italy
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriter: Matteo Spadoni
Photographer: Bruno Bruchi
Strategic planner: Antonio Paolo Stats for Beheading Creativity Trending: Older & Buzzing
Traction: 21,681 clicks in 274 w
Interest: 4 minutes
Concept: Beheading Creativity
Related: 51 examples / 39 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: nude shockvertising, gruesome shockvertising, and disturbing fashion photography.