Begood's Aims to Be the First Closed-Loop Zero Waste Clothing Retailer

By: Laura McQuarrie - May 2, 2015
References: begoodclothes & psfk
The production of fast fashion makes retail one of the most wasteful industries, but BeGood is an eco-friendly fashion business that aims to prove this doesn't have to be the case.

Using premium organic materials that will last longer, BeGood creates designs for women and men that won't go out of style quickly. Beyond its careful selection of fabrics, the brand puts a strong emphasis on values like transparency, ethical production and sustainability to achieve its goals of being completely zero waste. Since markups often make poor quality clothing more expensive, BeGood aims to make sure you actually get the quality you pay for.

For each purchase that is made, BeGood takes its commitment to making the world a better place further by donating 12 gallons of potable drinking water to rural areas.