Salta's Latest Ad Gives Three Rugby Players a New Tooth

By: Charlotte Joyce Kidd - Aug 6, 2015
References: digitalsynopsis
South American beer Salta is gaining a reputation for clever promotions, and the beer tooth implant is its most outrageous publicity stunt yet.

Salta took three rugby stars who had lost teeth on the field, and offered them the chance to get a replacement tooth, with a surprising twist: the implants were metal teeth, complete with notches to allow the players to open bottle caps with their new molars. To prove that it's real, the ad shows the graphic process of having the beer tooth implanted. Then it shows the three proud new owners opening beers for their buddies...with their teeth, of course.

This is not the first time that Salta has used South America's love of rugby to gain attention for its product, and the tradition of using athletes to promote beer is certainly not new. This may be, however, the first time that a company has successfully branded a part of a sport's players body, making the Salta beer tooth a feat of stunt marketing.