The Beer GPS Rallies Brazilian Crowds to Booze Vendors

The Beer GPS proves that if you need to get the attention of people in a partying crowd, sometimes it’s as simple as hanging a balloon over your head. The concept works wonders on kids, and as the Brazilian beer company Antarctica found out, it works even better on adults.

The Beer GPS, as sophisticated as it sounds, is in actuality just a blue arrow-shaped balloon that points downwards toward beer vendors. No technology involved. This simple advertising gimmick was employed at a festival in Rio De Janeiro last March and it managed to make Antarctica beer the top-selling alcoholic beverage at the event. Who knew that a silly gimmick from the 80s could work so overwhelming well in the 21st century?