Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,792 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,975 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,975 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,792 cutting edge ideas.

Autumnal Beer Duos

SEVEN BRO7HERS' Sour Dreams Upcycles Leftovers from Sweet Dreams

— October 14, 2022 — Eco
There's a brand-new beer duo from SEVEN BRO7HERS BREWING CO for the autumn and one part of this sweet and sour combo couldn't be created without the other. In fact, the Sour Dreams upcycles the sweet and sugary wort from the Sweet Dreams DIPA.

As described by Head brewer Jack Dixon of SEVEN BROTHERS, "The concept is using the same mash for two different beers, instead of sending sweet sugary delicious wort down the drain, we make a whole new beer." After the alcohol and sweet grains are mashed, the grains are rinsed and because the grain bill on the beer is so large and sweet, there's the potential for the grains to be rinsed twice to create two different kinds of beers.
Trend Themes
1. Upcycled Food and Beverage - SEVEN BRO7HERS' Sour Dreams takes sweet and sugary wort from Sweet Dreams DIPA and creates a new beer, demonstrating the potential for creating new products from leftovers.
2. Sustainable Brewing Practices - SEVEN BRO7HERS' use of a large and sweet grain bill and rinsing the grains twice demonstrates the potential for sustainable brewing practices that reduce waste and increase efficiency.
3. Circular Economy - SEVEN BRO7HERS' Sour Dreams demonstrates the concept of a circular economy by creating a new product from waste and reducing the amount of resources that go to waste.
Industry Implications
1. Craft Beer Industry - SEVEN BRO7HERS' sustainable and circular brewing practices demonstrate the potential for innovation in the craft beer industry to reduce waste and create new products from leftovers.
2. Food and Beverage Industry - SEVEN BRO7HERS' upcycling of food waste from brewing to create a new product demonstrates the potential for innovation in the food and beverage industry to reduce waste and increase sustainability.
3. Sustainability Consulting Industry - SEVEN BRO7HERS' sustainable brewing practices demonstrate the potential for innovation and consulting opportunities in the sustainability consulting industry to help businesses reduce their carbon footprint and increase efficiency.
1.7
Score
Popularity
Activity
Freshness