Therabeer is a Beer Concept for a Valerian Pale Ale

By: Rebecca Byers - Feb 28, 2016
References: packagingoftheworld
This beer concept references the so-called therapeutic qualities of good beer and takes things to another level. The concept was created by Unblvbl, a Russian creative agency, in order to showcase their packaging design skills.

The bottle design for Therabeer boasts a bright blue label that has the beer's name in white all-caps at the top with the image of read therapy-style couch. The label also boasts the motto "How does that make you feel," which continues the overall theme of "a bottle a day keeps the therapist away. The beer concept created by Unblvbl of Nizhny Novgorod, Russia highlights the "boring and expensive" traditional methods of therapy.

As design agencies aim to generate buzz online, many are emerging with tongue-in-cheek creative concepts in the hopes of going viral.