Kirin's Beer Commercial Shows How You Can Meet a Bird-Shaped Drone

By: Laura McQuarrie - Sep 30, 2014
References: off-white.house & en.rocketnews24
This beer commercial for Kirin's Off White features a variety of bird-shaped drones flying throughout Japan, which is tied to an actual campaign where you can have one of the pidgeon drones visit you.

The campaign is introduced with a charming animation that introduces the Po pidgeon family. Then, the commercial switches over to live action footage of these drones touring through Taketa City. In order to meet the Po family for yourself, the residents of Taketa City have been given access to an app called Potline, where they can set up a time to meet with the flying drones. In choosing this small Japanese city, it seems that Kirin wants to associate the "clean living" of the village with the beverage, as well as promote it as a cheaper beer alternative.