Superstar

The Beer Bread Bags for BarretsRidge Are Homey but Still Very Modern

By: Laura McQuarrie - Published: May 27, 2014 • References: carinisme and lovelypackage
BarretsRidge's Beer Bread brings two good things together, wrapped up in packaging that makes this combination seem even more comforting.

Packaging for the four different types of Beer Bread was developed by Carine Nguz, with a focus on a wholesome and home-baked feel, with a twist. Each of the four bread types are color-coded brightly, with each color providing a hint to the type of bread inside—without any label reading, it's pretty easy to tell that the bag with the red label contains the 'Chilli & Garlic' variety, while the 'Garlic & Herbs' bread is naturally green.

To prevent the freshly baked breads from feeling mass-produced, each of the bags is closed by hand-stitching the tops and includes a label with additional information on the bread, plus when it was made.