Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Archaeologist-Backed Beers

Travis Rupp Has the Title of Beer Archaeologist at Avery Brewing

— July 9, 2019 — Lifestyle
At Avery Brewing, 'Innovation and wood cellar manager and beer archaeologist' is an actionable title with a job description. This role is embraced by Travis Rupp who is also a professor at the University of Colorado.

Beer archaeologist is an interesting concept in the brewery environment as it fuses knowledge and taste. Inspired by ancient traditions, Travis Rupp sets out to discover and experiment with flavors that go as far as 13,000 years back in time. Avery Brewing utilizes this unique opportunity in a line dubbed 'Ales of Antiquity' and supplements the consumer experience of this with specially curated, education-forward dining events and tours.

The first drink in the special beer archaeologist-curated line was an ancient Greek beer that enjoyed an amazing public response, which led to many more future opportunities that utilized ancient grains from different regions and offered them as a tangible and accessible product.
Trend Themes
1. Ancient-flavored Beers - Disruptive innovation opportunity: Breweries can explore ancient recipes and flavors to create unique beer experiences.
2. Education-forward Dining - Disruptive innovation opportunity: Restaurants can curate dining experiences that combine food, history, and education to enhance customer engagement.
3. Culinary Archaeology - Disruptive innovation opportunity: Food and beverage industry professionals can explore the intersection of archaeology and culinary arts to create innovative gastronomic experiences.
Industry Implications
1. Brewery - Disruptive innovation opportunity: Breweries can leverage beer archaeology to develop new and unique beer products that appeal to consumers' sense of history and adventure.
2. Restaurant - Disruptive innovation opportunity: Restaurants can incorporate beer archaeology into their menus and events, providing customers with an educational and immersive dining experience.
3. Food and Beverage - Disruptive innovation opportunity: The food and beverage industry can collaborate with archaeologists and historians to create innovative products and experiences that bridge the gap between ancient traditions and modern tastes.
1
Score
Popularity
Activity
Freshness