Rockstar

Beem Busts Out Tiny LEGO Synths and Mixers for ‘The Future' Album

By: Andrew Robichaud - Published: Jul 27, 2009 • References: beem.se and flickr
Beem seems like a pretty down to earth and rad group, so I’m not going to call their latest marketing scheme for their new album ‘cute’.

Beem is an electronic musical group from Sweden that really breaks from the typical Euro-electronic mode and throws in element of hip hop and the streets into the mix.

Their new campaign for their upcoming album ‘The Future’ is a collection of mini LEGO structures of synths, mixers and speakers. It’s an interesting idea for a band to advertise with such small items when their music seems so big.

I’m not overly opposed and I suggest you check out both the gallery and Beem’s website.