In order to prompt consumers to spend on Martha Stewart's products, including her new bedding line, The Bay on Toronto's Queen Streeet is set to host an event that promises a signed cookbook to those who spend $60 or more.
Running from October 1st to the 4th, the signed cookbook will only be available while supplies last, so fans of the celebrity homemaker will need to plan their visits accordingly.
By taking the time to come out to the launch of her new bedding line, Martha Stewart helps to ensure that consumers pick up the product fast, resulting in higher sales, as well as the chance for her to personally meet some of her most dedicated supporters.
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