Prodigy

Back-Up Gun Rack

By: Ben Preiss - Published:   Updated: Apr 8 2011 • References: core77
Don't ya just hate when someone breaks into your house and you gotta git outta yer warm bed just to shoot 'em? Well with the Back-Up Gun Rack you can relax knowin' that your scatter gun is right next to you, and someone's gonna git a big surprise when they open that bedroom door of yours!

"A bed-mounted shotgun. What could go wrong?

Seriously folks, you have to see this commercial, which gleefully informs you that the product “[enables] access to your shotgun while in the lying position in your bed!”

The only possible way to improve this product would be to make it somehow hold beer."

Implications - Novelty products such as this Back-Up Gun Rack often address the kind of humor that is shocking to some, proving their suitability for a niche demographic of edgier consumers. Stats for Bed-Mounted Shotgun Rack Trending: Older & Warm
Traction: 7,372 clicks in 410 w
Interest: > 3 minutes
Concept: Bed-Mounted Shotgun Rack
Related: 52 examples / 40 photos
Segment: Males, 18-35
Comparison Set: 19 similar articles, including: water-filtering buoys, social sampling apps, and entertaining kid networks.